Surrendering to the process
You can have the best equipment but that does not mean that you can put life into the images you capture. It's my belief that the more open and available you are to connect with whatever subject you are focused on, the greater the chance you can present the story.
I have always been fascinated with how hard it is for people to relate to photography, or art generally for that matter. Show someone a book of photographs that is not related to them and mostly they will thumb through swiftly and then hand the book back. Some are not able to see the book at all. Why is that?
To experience art in a two or three dimensional form doesn't mean you have to like what you see, but being able to extend yourself to a point where what you are observing can be connected to and explored means you have to really show up. We are often most other places but right here in the moment. If that was not the case the galleries and bookstores would be overflowing.
The artist takes us so far and then we must carry on alone as art of any kind is a two-way street, the artist provides the doorway through which our imagination can choose to walk. If five people are looking at a painting and all see it differently who sees it accurately? And if no-one does, then what does that imply?